Not all premium jeans come with a premium price tag . From the team that brought you ODYN unveils the new cutting edge label [BLANK] . Masterminds Emmy Lauridsen, and Leigh Brown present a fresh take on the denim market by catering to the growing demand of fast fashion at an impulse price. [BLANK] .showcases experimental pieces and fresh basics with hip style names like “Ike n ''Tina,” “Grimey,” and “Dazed & Confused,” to represent its even hipper clientele. In traditional denim, colored overdyes, and ponte knits [BLANK] .incorporates popular culture into its creative process by drawing inspiration from a colorful variety of expressions from each generation. Launched in February 2007, [BLANK] mirrors its predecessor by maintaining the quality of the premium jean . Sold exclusively to high end boutiques and better department stores at a $68.00 retail, how can you go wrong?! [BLANK] is experimental fashion done right.