Heatherette came out with a bang in 1999 when co-designers Richie Rich and Traver Rains began collaborating on t-shirts and leather goods that soon became a favorite of celebrities such as Paris Hilton, Mariah Carey, Gwen Stefani, and Sarah Jessica Parker. The incredible reception from press and fans that Heatherette has received led the duo to launch a full high-end contemporary line in 2005, selling at prestigious outlets like Henri Bendel, Kitson and select Nordstrom stores. Most recently, Rich and Rains proudly introduced their young contemporary line, which is carried in department and specialty stores around the world, including Federated, Nordstrom, Marshall Fields, Seibu and Rustan’s. With 8 New York fashion week shows and a multitude of international fashion events under their belts, Richie and Traver have continually proven to be an extremely powerful force in the fashion world.