Lemar and Dauley is and always will be the one true American success story. The brand has methodically bridged the gap between boroughs and city’s across the country and overseas. The secret is the brand’s ability to dig in the toy chest of American culture without downplaying the social implications of pop history. Nostalgia has never been so vibrant. Lemar and Dauley insist on re-illustrating the past with an endless palette of color like a daydream that lingers on forever. It can be said the look of the brand is reflective of its owner’s desire to create streetwears first “impact” brand, while making statements and stirring emotions like fashionable propaganda. The company’s strong grasp on popular culture has attracted attention from all four corners of the fashion globe. Adidas, Kid Robot, and DC shoes have all sought direction from the emerging brand.
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