NOOKA Clothing, Fashions for men

Nooka is the brainchild of artist and designer, Matthew Waldman. In 1997, Matthew experienced flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York, where he found his ideas were unique enough to patent! The linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept. The name “Nooka” has many meanings: in Hawaiian it means ‘sleek,’ and it is the Amararunk word meaning ‘the future is now.’ And also, stemming from its New York-based roots, Nooka is also a contraction of ‘New Yorker’ when pronounced with a native New York accent. Nooka products are sold all over the world, and are renowned for their innovative design stemming from a truly unique concept of time. Nooka is a brand that strives to not just produce a product but to promote a way of life and to encourage a living-through-design approach to life.