Primp Clothing, Fashions for women

The PRIMP mantra is that clothes should be both comfortable and stylish. The brand name itself expresses the edgy femininity that Wells Butler''s line seeks to offer. Launched in 2004, the brand was immediately picked up as a trendy alternative to mainstream fashion. Making a statement on the streets and in the magazines, PRIMP keeps it''s growing clientele both comfy and sexy,a usually difficult balance in contemporary fashion.