SITUATIONORMAL Clothing, Fashions for men

Created with simple expectations, Situationormal was established by Greg Johnsen in 1998. The label began modestly by selling to core shops domestically and catering to the japanese market. In 2002 with the growing success of the brand, Situationormal opened its flagship store by the same name in downtown Los Angeles and began showcasing its line alongside some of the industries'' top brands. Following this retail success Situationormal increased its worldwide presence and can now be seen in over 60 stores internationally as well as online. Season after season Situationormal produces its line based loosely on things that Greg grew up with in New York stretching from mass media to music, food and sports. The label''s driving idea is that clothing should be wearable and if anything, funny and entertaining rather than serious and political. Greg has recently been able to branch out starting an Italian-American heritage driven brand titled Gourmet and opened Hall of Fame, a hat store based in Los Angeles.