Alternative Apparel

the people who work at alternative, the people who buy alternative, and the people who wear alternative all have one thing in common:

they are individuals.

they are creators.

people like yourself who can take a t-shirt and make it something entirely new. something that is your own. screen-printing, overdying, embroidery, deconstruction, reconstruction: only a few of the limitless possibilites of what you can do to your t-shirt. our t-shirts are blank canvases for your personal expression.

or perhaps you'd like to wear your t-shirt plain? our super soft garments are made for fashion, manufactured for comfort, and tailored for fit. our tees are works of art in themselves, and we hope you appreciate them as much as we do.

however you do it, wear your t-shirt proud. and wear it everywhere. who says that your tee isn't the highest fashion statement? who says that your tee isn't a form of art? it's not a casual garment anymore. your t-shirt is more exciting and more lovely and more awesome and more appropriate than any old blouse or any boring coat and tie you could put on.

but don't stop with us. we want you to express yourself in every aspect of your life; we want everything you do to be an art form. what are you doing beyond what you are wearing? write a song. paint a picture. or maybe you're a photographer? maybe you're a dj? or a graphic artist? or a writer? it doesn't matter, as long as you are inspired to create something new everyday, whether large or small. you've got an endless universe at your fingertips - grab hold and do something with it!

we hope that we can inspire you to do something new today. we hope that we can inspire you to be who you are, to do what you want, and to put your stamp on the world.

because there is no alternative to being yourself.