Cassius
Embodying a sense of nonconformity, and reviving a style and class of eyewear long forgotten
by the major fashion houses, Cassius Eyewear makes a unique departure from the proliferation
of generic branded eyewear on the market. Founder and creative director, Jason Ng, references
the look and attitude of the 1960s and 70s but for a new generation of modern consumer,
filling a niche for the avid vintage collectors and eyewear connoisseurs who want individuality,
classic styling and quality.
Created as an alternative to luxury-branded eyewear, Cassius Eyewear places systems of harmony
and proportion at the centre of its design philosophy. This together with the ideology that a
logo should be intentionally subtle and that the shape and design of the frames themselves
should define the look and feel, Cassius Eyewear explicitly evokes 20th century systems for
scale of architectural proportion and the innovation commonly associated with Walter Gropius
and the Bauhaus movement. Cassius Eyewear applies the sharp clean lines, beautiful solid
monochrome colors and classic silhouettes to a range that is individual and editorial, yet subtle
and wearable.
With all the frames handcrafted from premium-acetate and fitted with CR39 protected lenses bearing
a rating of UV400, Cassius Eyewear is not only of the highest quality but extensive in attention
to detail and functionality.
Cassius Eyewear was unveiled worldwide in the antipodean summer of 2008, received with overwhelming
interest from exclusive international stockists, and preceding its official release in to the eyewear
market, generated inquiries from key editors at Acclaim, Antenna, Cond Nast Traveller, Dazed & Confused,
Elle, Hypebeast, Men's Fitness, Sneaker Freaker, Sportswear International, The Cool Hunter, Vice and Wonderland.
More recently, Cassius Eyewear has caught the attention of influential performers shaping our generation,
including The Black Eyed Peas, Duffy, Estelle, Kelis, The Killers, Lady GaGa, MGMT, Nas, Rihanna, and
name-checked by Louis Vuitton collaborator, Kanye West himself.
Created for people who have their finger on the pulse and who appreciate simplicity, individuality
and essentially quality, the range has been very favorably hyped by eyewear watchers and bloggers on
the world wide web; tipped as the most desired item this season among fashion editors, fashionistas
and essentially, those in the know however, to ensure exclusivity, numbers are limited to only 300 in each style.
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