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Harajukju Lovers is the name of a designer brand of apparel, fashion accessories, and stationery of singer Gwen Stefani launched in 2005. The concept for Harajuku Lovers revolves around the Shibuya, Tokyo area of Harajuku and the four ""Harajuku Girls""; Gwen Stefani's Japanese back-up dancers and entourage, Love, Angel, Music, and Baby. Unlike Stefani's previous fashion line, L.A.M.B., which aimed for a more mainstream demographic, Harajuku Lovers instead tends to focus specifically on Stefani's fan base. Kawaii depictions of Stefani and her dancers are common features of the products as is the kanji ??. Clothing for the line is produced and licensed by Jerry Leigh with stationery line produced and licensed by Nakajima USA.