Rubber Duck
Rubber Duck is the brainchild of owner and entrepreneur Eik Braun Ottosen (while he was a student at the University of Denmark). At the time, he was working as the distributor for OP and representing a few other brands. He found the inspiration for his first product Los Drillos in his girlfriends closetbelieve it or not. It all started with 1200 pairs for the first delivery. A yearning for creation followed naturally and he made the Snowjoggers. The story continues with a small first delivery of only 600 pairs, as no one believed that he could sell them. They only arrived in stores on commission. Eik had a very strong faith in them and wanted to see the customers reaction. They only took 3 days of the first delivery to sell out. He added a few more products and in 2006 Rubber Duck was born.
The mission of the company is clear and straight forward: "We want to design, produce and sell fashionable and trendy shoes of a high quality to consumers in our selected markets."
The prices will be affordable. We want to differentiate ourselves from other brands through our design, functionality and high quality.
Our Vision
"We want to be a market leader within the market for all the models and through innovation in design and materials challenge the expected.
Rubber Duck Core Values
Core Values
As a responsible company, it is crucial that we constantly live up to our high-quality standards. In order to do so, we apply core values that reflect our way of doing business and the way we handle our customers and suppliers. Our core values are:
Responsibility We take responsibility for all of our actions and take pride in performing them and are involved in social work. Through our "Wear & Care business concept we ensure that our production employees are treated with the natural respect that they deserve and are rewarded for their professional effort.
Innovation We constantly seek new ways of designing and producing our brands, and see innovation as the primary cause and drive for success.
Customer Focus The customers are our primary focus. We want to deliver product of high customer value, and always seek new ways to satisfy the changing customer demands.
Challenge Everything Our passion for design and fashion is what drives us to challenge everything so that you can expect the unexpected.
Open and Honest An open and honest dialogue is a prerequisite for a good working environment for both our customers, colleagues and suppliers. We protect the company integrity by delivering what we have promised in the way we promised.
In the world today, we find it important that our customers are buying just more than a product. We want to include a deeper meaning to our brands. You can walk around in our shoes with a good conscience and the notion that you have helped people in a less developed country. It is just too easy to make a fashion item for a low price; we all need to take responsibility in the new global market.
The Market
Rubber Duck covers a wide market overall. The company began selling and marketing its products in Denmark, Germany and Scandinavian but shortly expanded to most of the European markets and the United States. The brands are sold through some of the most fashionable stores and it is a honor to work with some of the finest store groups and independent store in the world.
Rubber Duck shoes are sold at various stores, such as Kitson (Los Angeles, CA), Office (UK), TopShop (Int.), Urban Outfitters (USA), and American Rag (USA) .......
Our goal is to develop our own concept stores and create a shop environment that can inspire and expand the way you perceive the use of footwear. Our concept stores will provide you with exceptional experiences and express the way you think of our brands, concepts and do business.
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