UNIF: Ur Not In Fashion!

"You're NOT in fashion!" The company's name was born one night when UNIF founder Eric Espinoza found himself on Hollywood Boulevard yelling these words at a group of bystanders who thought they were dressed fashionably, but who were instead wearing the most clichéd clothing of the time.

Espinoza started as a DJ but quickly found his talent in creating some of the freshest looks in L.A. Together with design partner and girlfriend Christine Lai, UNIF became a well-known and respected brand, featuring a '90s grunge aesthetic and a lot of attitude. Five years into the business, Elle magazine gave UNIF the "Editor's Pick" during L.A. Fashion Week, catapulting the brand into the company of fashion giants like Chanel and Prada. But Espinoza is determined to stay true to his underground background. As he says: "I just want to make cool clothes that people get a kick out of."

Karmaloop.com has all the UNIF gear you want.

Karmaloop is the online clothing retailer of streetwear and skatewear for the generation of young men and women who have grown up with the Internet. At Karmaloop.com you'll find Paul Frank shirts, Vans sneakers, RVCA t shirts, and clothing and accessories from dozens of major brands.

Karmaloop offers a broad selection of UNIF clothing and accessories for women:

- UNIF dresses: Karmaloop and Miss KL offer a range of grunge and glam UNIF dresses featuring daring cut-outs, mesh and faux-leather accents, and unique hemlines. 
- UNIF muscle tees: Looking for a perfectly distressed, over-sized tank? Look no further than UNIF's collection of graphic muscle tees, featuring bold sayings, unique graphics, and sarcastic twists on idioms. Each tee is super soft with raw, exaggerated armholes and scattered holes.  
- UNIF shorts: Check out UNIF for perfectly distressed and shredded denim cut-offs. Many of the styles feature a fun twist, such as patches, holes, or studding. 

Shop online now for UNIF clothing, or for pieces from other brands like a Jack BB Dakota dress, SUPRA shoes, or an Obey tee.