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Co-founded by Andy Netkin and professional skateboarder Paul Rodriguez as a boutique store in Los Angeles, Primitive has quickly established itself as an up-and-coming brand in the streetwear scene by producing highly sought-after tees, shoes, hats, accessories, and more. Primitive's gear is primarily influenced by skate culture and music, and the brand's design team is further motivated by their love of streetwear fashion. Primitive recently released a collection of uniquely-designed New Era hats that include innovative colorways and the trademark Primitive logo. In addition, Primitive has collaborated with sneaker titans Nike and Vans to release custom-designed Primitive footwear.