TRUKFIT is a streetwear and skate clothing and accessories brand for men, designed by rapper and musician Lil Wayne. This brand offers a wide range of graphic tees, tanks, hoodies, pants, shorts, hats, and socks. TRUKFIT pieces often feature modernized cartoon-like graphics, and prints and patterns in outrageously loud colors. TRUKFIT is the acronym for "The Reason You Kill For It," and was inspired by some of Lil Wayne's childhood experiences: He would snag gear and apparel from a clothing booster truck, and people referred to those items as the "truck fit." TRUKFIT's muse is a powerful, unique individual who isn't afraid to make a statement and be himself, and is most likely invested in skateboarding and the "street life." TRUKFIT doesn't hold anything back when it comes to making bold decisions in the fashion world, and Lil Wayne hopes you will hop on board with him and ride off into the sunset, flipping the bird to all the haters.