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Lira was established in 2007 with the express goal of creating fashionable apparel, including tees, sweaters, jackets, pants and more, for the action sports enthusiast. Located in southern California, Lira's staff is deeply rooted in the surf, skate, and snow communities and strives to create products that embody the fierce originality of each scene. Lira's founders believe that the action sports community is lacking for places to turn for fashionable gear, and are positioning Lira to be the type of brand that fans of board culture can trust. With diverse collections that are growing with each year, Lira is destined to expand its footprint in the streetwear game.