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Launched in 2007, Joyrich promotes a lifestyle that is casual and laid-back, yet simultaneously rich and luxurious. Cultivated in Japan but born in Los Angeles, Joyrich developed from an international perspective, and its mix of influences culminates can be seen in the brand's "retro future" flair. Designer David Melgar finds inspiration in iconic items of past generations and in pop art graphics—a trademark of Joyrich pieces. This L.A. streetwear brand blends elements of multiple styles to create a unique look that is fun to wear. Founder Tom Hirota's philosophy is to never forget to enjoy life while embodying the concepts of freedom, hope, dream, and love.