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Born in the city of angels, Generic Surplus offers footwear that captures the high spirit and natural aesthetic of L.A. street fashion and its modern-day urban landscape. Generic Surplus—an extension of Generic Man—challenges everyday shoe design with an audacity that blends the black and white lines of dressy and casual, shoe and sneaker. This "generic" shoe is not about the design, it's not about the brand—it's about you, the wearer, and your authentic taste and personal street style. With only the discrete trademark signature on the heel, Generic Surplus honors personal identity and is the ideal footwear for the woman who rejects conventionality with confidence.