Rebel Yell is a boutique lifestyle brand that reflects nostalgia for a childhood spent in the glory days of the late '70s and early '80. The inspiration for the line comes from the Ballard siblings' rowdy "all-American" childhood growing up in Virginia and Southern California, giving the brand an authentic and casual west coast feel, combined with more traditional, vintage, American athletic themes associated with the great U.S. of A. Raised by a fashion-loving folk/rock musician mom, and a good ol' boy guitar-playing father, the Ballards saw their style and culture being influenced from a young age. There was never a shortage of inspiring fashion, art, and music around the house when they were growing up. With the classic rock greats they were raised on echoing through their design studio, they set out to create a collection reminiscent of the clothing they grew up with: kick-ass, worn-in to perfection, and representative of all things vintage.