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Lira opened its doors in 2007 with the express purpose of creating fashionable tees, sweaters, jackets, pants, and more, for action sports enthusiasts. Based in southern California, Lira's designers are deeply rooted in the surf, skate, and snow communities and aim to create products that reflect the fierce originality of each scene. Lira's founders were motivated by a belief that the action sports community was lacking in fashionable gear, and they're positioning Lira as a brand fans of board culture can trust. With a diverse collection that only continues to grow, Lira is destined to expand its footprint in the streetwear game.