Known for her over-the-top, exuberant fashion sense, Betsey Johnson has been rocking the industry with fashion-forward designs since the 1960s. She maintains a light-spirited sense of fun in her style, and her creativity and talent have spurred the fashion world. B.J. Vines was founded in 1978 and has expanded to being distributed in over 2,000 specialty stores. The street style apparel is inspired by the dreams, fantasies, moods, and movements of women all over the world. Johnson believes one's clothes should reflect the creativity of the person wearing them; diversity in style is encouraged.