Created in 2004 as an alternative business model to traditional fashion lines, Blood Is The New Black features artist-inspired clothing and knitwear. Founder and curator Mitra Khayyam works with a wide variety of artists to share their unique visions with fans of both fashion and the arts who might not otherwise be exposed to their work. This allows artists total creative freedom to design their tees however they want, right down to the tag that bears their name. From illustrators and photographers to sculptors and writers, the artists whose works are featured on the company's soft, well-fitted tees cover the gamut of design trends. Blood Is The New Black products are proudly made in the USA. Every part of their production and distribution celebrates one person, and that's the artist.
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