Originally established as a record label in 1996 by then 19-year old college student Steve Aoki, Dim Mak has grown into one of the most influential companies in the verge culture scene, with a full apparel line being added in 2006. Dim Mak's designs have quickly gained recognition from the fashion forward for their artistic graphics and color combinations. It's no secret that Steve Aoki is a trendsetter, and the Dim Mak clothing line is a new outlet for his irreverent style. With a record label that includes several EDM heavyweights (Datsik, The Bloody Beetroots, Alvin Risk, Zedd's Dead and more), Dim Mak is destined to reach household name status in the near future.
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