Known primarily for its professionally-endorsed skateboards, Enjoi has also gained a large following for its apparel collections, with tees, hats, pants, and other gear featuring Enjoi's distinctive panda logo, which was thought up during a dream by Enjoi founder Marc Johnson. Now led by Matt Eversole, the team at Enjoi strives to be groundbreaking with its designs and marketing choices: for instance, Enjoi's advertisements almost never show people doing tricks on a skateboard, instead opting to depict skateboarding culture through wit and originality. In 2006, Enjoi released its first skate video, "Bag of Suck," which won the TransWorld SKATEboarding Award for video of the year. This Los Angeles-based brand's sponsored riders include Jerry Hsu, Louie Barletta, Cairo Foster, and Caswell Berry.
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