Element has been putting out some of the most sought-after skatewear, including shoes, hats, tees, pants, and accessories, since 1992. Avid skateboarder Johnny Schillereff started Element with the goal of creating gear that captures the essence of skate culture and encourages its wearers to remain active participants in their communities. The latter goal led to the creation of the Elemental Awareness program, which runs several camps for kids, including a YMCA camp where skateboarding is one of the main activities. Element's gear is recognized for its durability and original design work. With sponsored skaters that include Mark Appleyard, Chad Muska, Nyjah Huston, and Bam Margera, Element is well positioned to maintain its place at the forefront of skate fashion.