In only a short time, Flud has become perhaps the leading watch provider for fans of streetwear fashion. Founded in 2007 by a group of artists and designers with a shared love of fresh fashion and ethical business principles, Flud Watches has impressed with the release of each successive collection. Flud watches immediately stand out due to their innovative designs that draw inspiration from hip hop and other subcultures, and over time it has become quite common to see celebrities and A-list musicians rocking a Flud timepiece. In addition to watches, Flud also releases a variety of other sought-after products including tees, wallets, backpacks, jewelry, and more. Flud products are distinct for their commitment to providing high-end fashion and functionality at a non-pretentious price.