FRED is a near-impossible brand to categorize, with items ranging from tabletop accessories and kitchen tools to desk and tech products. FRED is distinct, however, for the unique style and attitude that each of its products possesses. FRED's focus is on creating well-designed products that put a smile on your face without breaking your bank account. FRED works with artists and designers from around the world to ensure that its collections are always one-of-a-kind. Named after founder Fred Roses, FRED has had its merchandise featured on countless TV shows, including "The Today Show," "Good Morning America," "The Tonight Show with Jay Leno," "Rachel Ray," and "Oprah." With such a diverse range of products, it's no wonder FRED has emerged as a brand that truly has something for everyone.
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