Insight was formulated during a chance vacation back in 1984 to Sydney, Australia, where the designers saw a chance to introduce a line of surfboards that would change the surf scene as we know it. In 1992, they decided to expand the brand to include a full line of apparel, combining the skate, surf, and artistic lifestyles. Insight pays little attention to what other contemporary brands are doing, and works hard to create clothing that is full of integrity and completely original.
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