Founded in 2007 by Josh Piebe and Jayson Valencia, JSLV ("jus' live") has gained recognition in the streetwear scene for its dope tee shirts, tank tops, hats, accessories, and more. Inspired by SoCal culture, grafitti, and art, JSLV continues to expand its catalog, and recently has collaborated with prominent brands like New Era as well as up-and-coming brands like The Seventh Letter. JSLV's team has deep roots in the skate, surf, and music communities, and is committed to keeping the brand's aesthetic true to their experiences, rather than jumping from trend to trend in order to gain a short-lived popularity boost.




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