Kill Brand began with an act of necessary spontaneity. While on tour, musician Jonny Smith ran into a problem: he had no more clean tee shirts. With only a hot pink tee and a can of black spray paint available, Smith impulsively scrawled "KILL" on the front of the shirt and went on stage. The original design prompted a ton of positive feedback after the show, and Smith soon decided to start selling similar tees out of the back of his tour van. One thing led to another, and Kill Brand was born. Kill Brand manufactures certain lines specifically for certain stores, making sure that Kill Brand maintains its DIY art roots no matter how big it becomes.