Kill Brand started as a small act of spontaneity. While his band was on tour, the founder of Kill Brand had run out of wearable tee shirts, and the only thing he had was a pink tee and a can of black spray paint. Using his ingenuity, he spray painted the word "KILL" onto the front and wore that on stage. After the show he was receiving a lot of positive feedback and decided to start selling shirts form the back of the tour van. One thing led to another, and the "KILL" tee made way for Kill Brand. Specializing in attitude, the Kill Brand line of clothing is unique, not just in its appeal, but in that there are certain lines made specifically for certain stores, making sure that Kill Brand maintains its DIY art roots no matter how big it becomes.