Created in 2007 as an action sportswear brand by founder Todd Kellogg, Lira has since transformed into so much more than clothes for boys and their boards. Based out of LA, Lira keeps their fingers on the pulse of fashion with innovation and creativity always in mind. With stylish prints, outerwear that goes beyond practical, and accessories that stand out from the crowd, Lira is ready to be a part of your life. Why let the boys have all the fun? Whether you’re skating around town or out for a night on the town, Lira is there for you.