LRG (Lifted Research Group) brings you street clothing and skatewear designed to overthrow the masses. The company slogan states its noble mission: "underground inventive, overground effective." LRG is for artists and creators—people who are getting by, by doing what they love. They are a support group for counter-culture and independent thinkers. In order to change the whole social perspective, they plant their ideas in the underground streets and watch them grow upward. This starts with street culture clothing and ends with an innovative change in the world as we know it.