Founded by Shaun Neff as the first brand creating headwear specifically for snowboarders, NEFF has grown into a full-scale apparel brand with collections that also includes tees, watches, sunglasses, headphones, and more. After initially entering the skatewear scene with the idea of creating graphic tees and getting hip pro snowboarders to wear them, Shaun Neff quickly discovered that, despite the countless companies that sought to sponsor action sports athletes with clothing, there was no brand at the time dedicated to sponsoring them with headwear. NEFF started releasing its signature beanie, and the rest is history. Nowadays, NEFF is an international pillar of streetwear fashion, with retailers in over 50 countries and charity collaborations with Snoop Dogg, Deadmau5, and Scarlett Johansson.
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