Founded in 2002, NEFF features signature headwear, watches, sunglasses, and accessories. At the outset, the brand, whose followers can be spotted around the globe, was rooted in skate and snow action sports culture. Today, NEFF's popularity spans the sports, fashion, and entertainment industries. The signature NEFF beanie is available in an array of stylish colors and it's not hard to spot the brand logo being adorned by a hip kid around every city street corner. NEFF has become a household name for those who appreciate forward-thinking style, and with constant collaborations and new releases, it's clear that they will continue to uphold a high modern streetwear standard.