Boston-based athletic company New Balance was founded in 1906 and has been supplying stylish sneakers to hip women for over a century. Committed to domestic manufacturing and industry innovation, New Balance has earned a sweet spot in the hearts of street culture hipsters. The brand's stylish and practical sneakers are just as great for running at the gym as they are for complementing your streetwear wardrobe. New Balance sneakers combine trendsetting style with modern design. With ever-increasing popularity, New Balance has continued to gain momentum into the modern day, earning its wings as a leader in street culture athletic wear.