Originally respected for Nixon watches, Nixon apparel has expanded it's line to include tees, sweaters, luggage, accessories, headphones, and more. Founded in 1997 by Andy Laas and Chad DiNenna in response to Chad's being unable to find a watch that fit his surfer lifestyle, Nixon strives to create products that embody the unique experiences and lifestyles of board culture enthusiasts. Nixon products stand out for their innovative designs, and their watches in particular are famous for their detail, making them an item of choice for celebrities, artists, and musicians. In addition, Nixon products are made from high-quality materials, and are built to stand the test of time. With sponsored events such as the Nixon Surf Challenge and the Nixon JibFest, Nixon is destined to remain one the leading suppliers of gear for supporters of board culture.