Obey, featuring dresses, tops, denim, jewelry, and accessories, was founded on the ideals and designs of Shepard Fairey. The artist's influences include the do-it-yourself counterculture, rooted in the punk and skate lifestyles, as well as pop culture, commercial art, and political advertising. Founded in 2001, Obey began as an extension of Fairey's work and has since grown into a massively popular brand that caters to hipster street culture. Obey's unique styles often reference military suiting, everyday workwear, and inspirational cultural movements. With youthful and energetic styles in fresh modern fits, it's no wonder Obey is a globally sought-after name in streetwear apparel.