Palladium is one the world's finest manufacturers of footwear and accessories. Originally founded as a tire company in 1920, the lack of tire demand after World War II led Palladium instead in the direction of footwear, where it adapted the rubber technology used in tire making to revolutionize the shoe industry. The first line of Palladium boots was worn by the French Foreign Legion while stationed in the treacherous deserts of northern Africa, and quickly earned a reputation for durability and comfort. Palladium's style offerings follow a basic template, with three standard options for uppers (low, mid, high) and materials (canvas, leather, suede). Future styles will remain true to Palladium's roots, but be on the lookout for added materials and new, innovative designs.