For the past 30 years, patagonia has been changing the way we experience the outdoors by releasing innovative apparel including jackets, tees, sweaters, pants, accessories, and more. Although patagonia's roots lie in rock climbing, the brand's collections have diversified over time and now include gear for surf and snow enthusiasts as well. patagonia products are legendary for their durability and functionality, and their traditional designs are trend-proof. The spirit of patagonia is found in the company's commitment to environmental causes, as—depending on which is greater—either 1% of patagonia's total sales or 10% of its profits are given to environmental charities. patagonia strives to minimize its ecological footprint while creating products, and is committed to an ethical business model that other companies can only aspire to.