Borrowing its name from the Spanish phrase for "full of life," Pura Vida, based in Costa Rica, specializes in bracelets and other accessories that embody the "pura vida" lifestyle. While on a trip to the Latin American country, company co-founders Griffin Thall and Paul Goodman discovered street vendors selling unique bracelets, and upon bringing some back to the U.S. they quickly saw an intense demand for similar accessories. The same vendors who sold Griffin and Paul those initial bracelets now lead the Pura Vida design team, which is based in Costa Rica and made up almost entirely of local workers. This commitment to giving back to the community, along with the efforts of The Surfrider Foundation, makes Pura Vida a brand you can feel good about supporting.
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