Founded in 2001 by PM Tenore, RVCA (pronounced roo-kuh) has emerged as a popular streetwear brand producing tees, pants, sweaters, outerwear, accessories, and more. RVCA is a design-driven lifestyle brand that draws influence from a variety of sources, such as action sports culture, music, and art. RVCA products are distinct for their versatility, and are an ideal choice for a night out or a day at the skate park. RVCA's designs are supplied by the RVCA Artist Network Program (ANP), which includes a diverse group of artists with the skills to inspire. RVCA prides itself for its ethical practices, and its supply chain follows the standards set by Social Accountability International in order to make sure its workforce is always treated fairly.