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Since founding RVCA (pronounced roo-kuh) in 2001, PM Tenore has developed his brand into a leading streetwear designer and manufacturer, producing a range of products including pants, tees, outerwear, and accessories. RVCA draws inspiration from the varied worlds of action sports, music, art, and more, to create a rich, design-driven lifestyle brand. Known for their versatility, RVCA products are the perfect choice for any occasion, whether it's an afternoon spent skating or a night on the town. RVCA relies on its Artist Network Program (ANP) for all designs, resulting in a diverse, never-stale array of styles that nonetheless all fit under the RVCA banner. RVCA prides itself on running an ethical business, and every step in the supply chain follows Social Accountability International standards to ensure the fair treatment of all workers.




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