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so lucky fish

so lucky fish is an art-inspired brand based out of Brooklyn, New York. Having grown up in South Africa, along a generation of political activists under apartheid, the founder's saw his artwork commissioned by the South African government, which challenged him to put his newly found African identity to use with his political activism. At that point the brand's aesthetic was born, and it has been developing ever since. What began as a line of tee shirts being screen-printed out of a garage has since become a major brand, inspired by nature and culture from across the globe.




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