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The brainchild of veteran artist Ruslan Karablin, SSUR has been releasing stylish tees, sweaters, pants, outerwear and accessories since 1990. A native of the Ukraine, Karablin is known for an artistic aesthetic typically dark in tone, drawing from sources such as pop culture, conspiracy theories, politics, and social issues. SSUR's signature image is arguably "The Rebel Ape," which Karablin created by mixing an iconic image of revolutionary Che Guevara with the visage of Cornelius, a character from the classic film "Planet of the Apes." Karablin's art is highly sought-after by other brands, and SSUR often collaborates with other apparel manufacturers, such as Clot, Crooks & Castles, DC Shoes, Converse, and many more.




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