theBalm, a cosmetics company founded by Marissa Shipman, offers a wide variety of simple yet beautiful products for your face, eyes and lips. Marissa realized that there were very few simple makeup products available and she figured other women must feel the same way, which sparked her interest in creating these nowhere-to-be-found products. The rest is history. theBalm provides you with just the right amount of makeup to help you feel glamorous all day and night. These products are perfect for the girl who likes to go for a more natural and effortlessly flawless look when it comes to her makeup. Nothing is more beautiful than natural beauty, but a little makeup never hurt anybody. So stop caking it on and let theBalm cosmetics highlight your natural beauty.