Since its founding in 1966, Vans has been a leader in the streetwear world, and with its line of women's apparel and accessories, its force has only grown stronger. With a collection including jeans, dresses, hoodies, shirts, and sunglasses, Vans has become one of the most sought-over women's street brands. Vans is perhaps best known for its iconic sneakers, which began with the #44 deck shoe (today known as the Authentic), and continues to be known and loved for its rugged designs and sticky soles. In 1979 Vans introduced a slip-on line that quickly became the rage in southern California. Vans is now recognized well beyond shoes and apparel as a sponsor for several major events targeted at the skater community, including the long-running Warped Tour summer concert festival, which attracts nearly 700,000 spectators annually.