Young & Reckless
Founded by Chris "Drama" Pfaff, Young & Reckless offers tee shirts, tank tops, sweatshirts, outerwear, swimwear, and other apparel and accessories. Pfaff launched the brand after developing a public persona on the MTV series "Rob & Big," which starred his cousin, professional skateboarder and now reality TV star Rob Dyrdek. Pfaff envisions Young & Reckless as an accessible and affordable streetwear brand that's still cool and fashionable. The overall message of Young & Reckless isn't just about illegal activity (though that can certainly be a part of it). Instead, as Pfaff has stated, it "is your mentality of living outside of the box and letting go a little bit, not caring about all the rules at all times."