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Founded in 2003 by Rick Alden, Skullcandy has grown into the global leader for audio accessories inspired by action sports, with a focus on headphones. Skullcandy has quickly made a name for itself with groundbreaking designs, including the Mix Master (over-ear), the Aviator (over-ear), the Titans (in-ear), and the Crushers (over-ear, with a built-in, battery-powered subwoofer). Over the years, Skullcandy has sponsored several athletes and celebrities, such as Louie Vito, Mark Frank Montoya, Kevin Durant, and Derrick Rose. In addition, Skullcandy is involved in supporting Boarding for Breast Cancer, an initiative helping to increase cancer awareness and highlight the value of an active lifestyle.