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Founded in 2003 by Rick Alden, Skullcandy has grown into the global leader for action sports inspired audio accessories, with a focus on headphones. Skullcandy has quickly made a name for itself for groundbreaking designs; before Skullcandy, the headphone game was almost completely monochromatic. Skullcandy releases several headphone designs, including the Mix-master (over-ear), the Aviator (over-ear), the Titans (in-ear), and the Crushers (over-ear, which feature a built-in, battery powered subwoofer. Over the years, Skullcandy has sponsored several athletes and celebrities, such as Louie Vito, Mark Frank Montoya, Kevin Durant, and Derrick Rose. In addition, Skullcandy is involved in supporting Boarding for Breast Cancer, an initiative helping to increase cancer awareness and highlight the value of an active lifestyle.