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This Los Angeles-based brand was originally established as an extension of The Generic Man, and features street-style shoes and boots that have quickly gained a reputation for their fashionable design, durability, and affordability. By drawing inspiration from the various art, music, and fashion scenes in Los Angeles, Generic Surplus is able to continually release products that represent the modern man. It takes a truly innovative design to capture the balance between casual and formal, and it's something Generic Surplus does effortlessly with each collection. Distinct for the trademark logo on the heel, Generic Surplus shoes are an ideal choice for those who prefer originality to conventionality.