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Jeff Staple - Making the Brand

When he first started, Jeff Staple wasn't trying to start a globally-distributed, critically-lauded company. He describes the first pieces he created as simply an "art expression," a different way to show interesting work--on clothing, as opposed to on a gallery or apartment wall. Through consistently visually striking pieces, cohesive merchandising, and a general brand culture of experimentation and willingness to learn and adapt, Staple Design has grown into a streetwear giant, consulting and collaborating with brands such as Nike, Timberland, LVMH, New Balance and many more.

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